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Miluz Zeta
Brief
Miluz ZeTa is the latest offer from the Global range of Miluz, having a unique semi concave Sew Saw design for the softest crisp click. The innovative functionalities and curated color options makes it the perfect choice for customess looking for Switches and Sockets for their homes.
Key Features:
Safety - Voltage surge protection - The Voltage Surge Protector protects the load from any kind of surge in voltage
Innovation - Air Quality Indicator - The monitor will have AQI to display current air quality
Design - Seesaw design rocker - Unique design with minimal elevation for the most premium switching experience
Wireless connectivity and optimized energy usage throughout the home with Wiser.
Manifesto
Miluz Zeta is much more than a switch!
Beyond merely operating lights or charging devices, this range of innovative switches and sockets are uniquely designed for more safety and efficiency and offers customers advanced features and capabilities, backed by Schneider Electric's expertise.
Empowering homeowners to create healthier (air quality monitoring), safer (voltage surge protection), smarter (wireless connectivity and energy savings), and convenient (A+C USB connectivity) homes - Miluz ZeTa is designed to "offer you more".
Leading the communication with 'air quality monitoring', we can build awareness and plug in the product and its benefits seamlessly, with a warm, lighthearted and memorable take.
Creative Route
AQI-based idea
Most consumers are not aware that the air inside their homes could be polluted. Meanwhile, Air Quality
Indicators are one of the USPs of our product. So, let’s raise awareness among our audience about the
air quality in their homes and its role in their everyday life to showcase this USP.
Creative approach involved designing a calendar that uses different colored boxes to indicate varying air quality levels on different days. This not only educates consumers about indoor air pollution but also shows how the product protects their home. The creatives also incorporated festive imagery, like Diwali-themed visuals, to make it more relatable and engaging as this campaign was launched during festive session in India.
Initial Routes
Final Key Visuals
Photoshoot Images
Teaser Storyboarding
Thematic Film
Thematic Film Teaser
Social Media Posts
Product Video
E-commerse Banners
Web Banners
Posters
Kekemono
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