Orion Switches &
Cover Plates
Brief
This is an old range which already existing in Brazil and Mexico and is being launched in Columbia for the first time with an
aim to strengthen the position in the Optimum Premium Segment. This range of outer cases and switches is one of the mostpopular wiring devices in South America cluster due to its clean design, natural materials and high-end finish such as Fenix NTM that should strengthen Schneiders image a trendsetter in this segment.
Product USP : Unique outer panel case for switches
Key Message: Orion premium finishes and it's natural material series bring simplicity and beauty to any environment be it
for homes, hotels or contemporary workspaces.
Target Market: Columbia
Target Audience :
B2B - Orion Class ( Luxury cases - Top Variant ) ( Interior designers )
B2C - Orion Materials ( Premium cases )
Orion You ( Transparent cases for personalised designs like photographs, prints etc )
Orion Materials ( General cases - Lowest Variant )
Creative Route
Your switch, your style.
Orion switches and cover frames offer people the freedom to customize and personalize spaces. ‘Your Switch, Your Style’ isn’t just about cover frames, it's about empowering people to make their spaces truly their own. 'Your switch, Your Style' encourages people to express their personal style at home with Orion switches and cover frames.
Key Visuals
Promotional Video
For the promotional product video, I spearheaded the entire creative process, from storyboarding to execution. The promotional video showcases the versatility of Orion products, emphasizing the theme ‘Your Switch, Your Style'. I curated the entire visual narrative, ensuring that the video reflected the the idea of empowering people to make their spaces truly their own. I also sourced the perfect music and collaborated closely with the agency to provide them feedback on the 3D product renders. The end result is a cohesive, engaging video that aligns with the KV, showcasing Orion premium finishes and it's natural material series and effectively conveys the message of personalization.
Orion You Story board
Orion You Video
Orion Class Story board
Orion Class Video
Orion Essence & Materials Storyboard
Orion Essence & Materials Video
