Impact Maker Campaign

The Impact Maker campaign leverages a fresh visual language introduced by the company, designed to maintain brand consistency across all growth brand stories. At its core, the campaign embodies the idea that Impact Makers are individuals and organizations driving positive, resilient, and sustainable change. While not every asset shares the exact same background or keyword, they all adhere to a unified visual framework. This framework ensures that every piece of content aligns with the brand’s identity and message.

 

In developing the Impact Maker campaign, I played a pivotal role in crafting the visual style, designing doodles, and ensuring the overall aesthetic aligns with the brand’s new direction. The campaign’s goal is to highlight how these Impact Makers can drive meaningful change, all while staying true to the brand’s essence.