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Open Automation
Brief
By leading the Open Automation movement in India and uniting industry experts to make automation more accessible, Schneider Electric demonstrates its technological leadership and purpose — to collaborate, innovate, and shape a new era of software-defined, open automation.
Core Idea & Communication
The future of industry is open — open-source, open-minded, and open for everyone. Through the call to action #DiscoverOpen, Schneider Electric inspires industries to explore new possibilities through shared technologies and expertise, empowering them to make a bolder impact with open, software-defined automation. It’s time to #DiscoverOpen.
Creative Route
The creative idea revolves around the theme of ‘open’—a symbol of inclusivity, innovation, and accessibility. The visual expression of the word ‘open’ integrates industrial and technological elements within its form, set against a modern, forward-looking industrial backdrop. This design language reinforces the campaign’s essence, illustrating how Schneider Electric’s Open Automation is redefining industries and driving them toward a more connected, collaborative future.
Other Proposed Route
Approved Route
Pre Launch Key Visual
Main Key Visual
Pre Launch Videos
Emailers
Magzine Ad
Social Media Carousel
Leadership Quots
Mockups
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