Event: Elecrama 2025

Brief

Theme: Theme of this event is "Innovation for Sustainability".

Target Audience: CXOs, B2C End Consumers, B2B End Customers (multiple segments & Industries) Channel Partners, Home Builders, Contractors, Architects, Retailers, Students & more.

Core message: Schneider Electric is demonstrating how innovation can be a powerful catalyst for sustainability. Therefore, the customers should have the desire to explore the SE booth to figure out more. At the Schneider Electric booth, our audiences will get an opportunity to explore the cutting-edge technologies and solutions that are designed to create a sustainable future.

Creative Approach

Our creative approach has intentionally moved away from the conventional collage style. Instead, we have embraced abstract imagery that invites viewers to engage and interpret the visuals in their own unique way.
We want to evoke curiosity about our offerings and have viewers engage with the KV. This approach not only aligns with the theme of innovation but also focuses on the multifaceted nature of sustainability.

While we acknowledge the effectiveness of collage-style visuals and have included a few options for the same, our primary goal is to elevate the KV infusing it with a global style and flavor. We hope to have created a KV that stands out, inspires conversation, and captures the essence of innovation in sustainability.