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WEF Annual Meeting:
Davos 2024 & 2025
Brief: Davos 2024
Reinforcing Schneider Electric Leadership through accelerating sustainable innovation with digitization automation and electrification leading the way of energy transition.
Key pillars shaping Schneider Electric's Davos agenda-Climate, Nature and Energy, AI as a driving force and archieving cooperation among competition.
Transversal levers- Energy transition, Electrification, Electricity 4.0, Sustainability, Integrated Energy Solution, Industries of future, Automation, Digital for climate.
Creative Approach
The creative approach involved a blend of Impact Maker style and a collage style. The elements were designed to reflect the core themes of Davos 2024, which include climate, nature, and energy, with AI. Another Approach was abstract, which also reflected the same theme and later got finalised.
Route 1
Route 2
Route 3
Final KV
Social Media Videos
Social Media Carousel
Web Banners
Brief: Davos 2025
Creatives should be inline with Davos 2025 theme:
Collaboration for the Intelligent Age-How can we avoid an age of fragmentation and re-invent the muscle of collaborative innovation to re-imagine and revive growth for more resilient economies with a people-centered agenda that addresses common challenges from climate change to the ethical use of AI? Sub-themes: Re-imagining growth, Industries in the Intelligent Age, Investing in People, Safeguarding the Planet, Rebuilding Trust.
Target Audience- 1) C-level leaders 2) Media + Analysts 3) NGOs (academic, nonprofit foundation, institutional)
The layouts should be in the style of Impact Maker. Dark color can be added to the crème and green to make it more professional, stronger & solid (like KV 2024).
Proposed options
Final KV
Social Media videos
Promotional videos
Speakers Card
Emailer
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