Round The World

Self-Initiated Project

Overview

Pizzas are among the most popular foods in the world, and every nation has at least one favorite flavor that draws from its own history and culture. This company's major goal is to offer the forty-nine most well-liked pizzas, that is seven varieties from every continent.

Problem

The problem faced by pizza lovers who want to enjoy the taste of their home country while traveling is that they often find that the pizza they order at different locations does not taste the same. This can be a source of disappointment and dissatisfaction, as they are not able to fully enjoy their favorite food while away from home.

Solution

This brand will offer the same content taste of selected 49 pizzas through all of its franchises throughout the world with the option to customize it & no compromise on hygiene and quality of the ingredients. This is done to ensure that pizza lovers can consistently enjoy the taste of their home country's pizza while traveling and to improve their dining experience and satisfaction.

Mission & Vision

Its mission is to provide authentic taste from each part of the world.

Its vision is to connect people across the world through pizza.

Competitive Analysis

Domino's Pizza

Domino's Pizza is an American pizza restaurant chain. Presently, it controls over 60 % of the overall pizza market share in India.

USP - Fresh, hot pizza delivered in 30 minutes or less, guaranteed.

Pizza Hut

Pizza Hut is an American restaurant chain and international franchise which is known for its Italian-American cuisine menu, including pizza and pasta, as well as side dishes and desserts.

USP - Gives good service, ambience and tasty fresh pizzas at outlets.

Papa John's Pizza

Papa John's Pizza is an American restaurant franchise company. It runs the third largest take-out and pizza delivery restaurant chain in the United States.

USP - Better ingredients, better pizza.

Target Audience

Age group

8 to 35 (people interested in trying new flavors)
36 to 50 (people missing original taste)

Various customer type

People who travel a lot.
People working in MNCs.
People who have migrated from other countries to India.

People who like to explore the taste of international cuisine.

User Persona

Keywords

Fresh, Cheesy, Global, Flavors, Happiness, Delicious.

Mood Board

Logo Exploration

Final Logo

Characteristics Of The Design Elements

The Roman font is used because it is a classic and traditional font that evokes a sense of history and authenticity.
The term "Round the World" is intended to inform customers of the fact that the pizza is going to be from across the world.
Red and yellow(the brand's main colors) are chosen as these colors increase the hunger of the people.
The design language has wavy lines for giving the feel of cheese and lined circles represent the topping of the pizza.