Vadilal Rebranding
Self-Initiated Project
Overview
The rebranding project for Vadilal will involve a comprehensive review and update of the company's visual and verbal identity, including the logo and packaging. The goal of the project is to refresh and modernize the brand, while also aligning it with the company's values and mission.
Brand Analysis
![VADILAL RE-BRANDING [Pragya Asati].png](https://static.wixstatic.com/media/177f1e_83cb152f5e124b6295b8d7bbb804d373~mv2.png/v1/crop/x_87,y_58,w_793,h_437/fill/w_702,h_387,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D.png)
Vadilal Strengths & Weaknesses
Strengths
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It has world-class manufacturing facilities providing excellent quality.
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Huge brand name locally in Gujarat providing a good base to expand.
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Has a good reputation and experience for being in the industry for over 80 years
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Huge variety in flavors of ice creams and candies
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Good brand recall and a lot of variety to choose from
Weakness
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Less visibility and market share across the country because of major players in the industry
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Stronger competition stifling its growth
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Brand visibility is lower than other major players
Original Logo
![VADILAL RE-BRANDING [Pragya Asati] (1).png](https://static.wixstatic.com/media/177f1e_e300775f31f2466aaa9dfa74809d76e4~mv2.png/v1/crop/x_69,y_81,w_300,h_190/fill/w_228,h_144,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D%20(1).png)
Colour Scheme
![VADILAL RE-BRANDING [Pragya Asati] (1).png](https://static.wixstatic.com/media/177f1e_e300775f31f2466aaa9dfa74809d76e4~mv2.png/v1/crop/x_482,y_80,w_410,h_199/fill/w_298,h_145,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D%20(1).png)
Font Used
![VADILAL RE-BRANDING [Pragya Asati] (1).png](https://static.wixstatic.com/media/177f1e_e300775f31f2466aaa9dfa74809d76e4~mv2.png/v1/crop/x_1,y_336,w_235,h_121/fill/w_167,h_86,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D%20(1).png)
![VADILAL RE-BRANDING [Pragya Asati] (1).png](https://static.wixstatic.com/media/177f1e_e300775f31f2466aaa9dfa74809d76e4~mv2.png/v1/crop/x_229,y_336,w_267,h_121/fill/w_190,h_86,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D%20(1).png)
![VADILAL RE-BRANDING [Pragya Asati] (3).png](https://static.wixstatic.com/media/177f1e_b6b484d2faec456a8e5d39d4b3e3d9ee~mv2.png/v1/crop/x_104,y_88,w_854,h_406/fill/w_843,h_401,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D%20(3).png)
Vadilal Competitors
Problems & Solution
![VADILAL RE-BRANDING [Pragya Asati] (4).png](https://static.wixstatic.com/media/177f1e_5f15d67d1c004410ad5ab6d41ca7e79a~mv2.png/v1/crop/x_85,y_137,w_772,h_339/fill/w_679,h_298,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D%20(4).png)
Problem
Solution
Reason For Rebranding
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No specific Visual Language and Brand Colour
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Vadilal believes in spreading “Happiness” which is not seen in there branding
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No consistency in the interiors of ice cream parlors
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It is an old brand which needs a modern touch
Keywords
Creamy, Silky & Smooth, Pastel colours, Happiness, Summer, Spiral.
Mood Board
![VADILAL RE-BRANDING [Pragya Asati] (5).png](https://static.wixstatic.com/media/177f1e_4f692ef7819d488e926ed35239792877~mv2.png/v1/fill/w_945,h_532,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/VADILAL%20RE-BRANDING%20%5BPragya%20Asati%5D%20(5).png)
Logo Exploration
Old Logo
Redesigned Logo
Characteristics Of The Design Elements
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There is enough space around the logo for it to be easily visible and breathable.
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Used pastel colors to create softness and smoothness.
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The font is easy to read and gives a modern look.
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Removed any borders to modernize the design.
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Incorporated a melting effect in the design language to represent the idea of melting ice cream.
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Incorporate a melting effect on the letter "i" in the logo to symbolize that it is an ice cream brand.
Mockups
-transformed%20(1).png)
