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Nimisha

Self-Initiated Project

Overview

Nimisha is a female watch brand that aims to promote sophistication and elegance through its designs. The brand offers a wide range of styles, from classic and timeless pieces to more contemporary and fashion-forward designs. With Nimisha watches, women can elevate their outfits and make a statement without ever having to sacrifice quality or durability.

Problem

Many reasonable watches that are available in India focus more on trendy or flashy designs rather than promoting sophistication. These watches may be made with lower-quality materials and lack the attention to detail that is necessary for a truly sophisticated look. 

Solution

It will provide premium & elegant watches at affordable costs for women of all ages.

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Mission & Vision

The brand's mission is to empower women to feel confident and stylish on every occasion.

Its vision is to be the premier female watch brand known for promoting sophistication and elegance. We aim to be at the forefront of fashion, constantly pushing the boundaries of design and style while never compromising on quality. We want to be the go-to brand for women who value refinement and want to make a statement with their timepieces.

Competitive Analysis

Titan

Titan Raga is a symbol of individuality, designed for the woman who believes in her femininity and makes it her power. As a brand, Titan Raga is known for its striking design language and speaks to the young woman of today through its unique aesthetic story.

Fossil

The USP of the Fossil watch is clear and simple from the beginning: a great looking watch. Target audience are Men and Women in young age group from upper-middle and upper class.

Sonata

Sonata is a popular Indian watch brand that targets the female market. They offer a wide range of watches for women, from budget-friendly options to premium watches. The brand is known for its trendy and stylish designs, with a focus on catering to the latest fashion trends.

Target Audience
  • Girls of age 7 to 12, want cute and fancy watches.

  • Girls of age 13 to 21, want a combination of formal and stylish watches.

  • Women of age 22 to 50, want classy watches.

  • Women of age 51 to 80, want easily readable watches.

Keywords 

Feminine, Classy, Trendy, Formal

Mood Board

Feminine

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Classy

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Trendy

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Formal

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Logo Exploration
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Final Logo
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Symbol
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Characteristics Of The Design Elements
  • The Sanskrit term "Nimish," which signifies a very little unit of time length, inspired the brand name "NIMISHA."

  • The chosen typeface conveys an air of elegance and boldness that fits the brand. 

  • The watch in the logo lets the viewers know that this is a watch brand.

  • Similar lines like those in the logo are employed to create the design language. It has a more streamlined appearance towards the midsection for an elegant look.

  • The brand's color indicates femininity.

  • The brand's design is simple and sleek to convey a modern and sophisticated vibe.

Brand Guideline
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Mockups
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