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The Flavour Beans

Self-Initiated Project

Overview

People in today's world lead fast and hectic lives. They want to discover new thighs that will instantly refresh, same goes with coffee. They want to try different flavors to tantalize their taste buds, but they don't want to risk their health. As a result, this brand will offer flavored instant coffee prepared naturally with reduced sugar content and nontoxic preservatives at the lowest possible price and with greater variety.

Problem

Flavored coffee is usually sold in larger amounts, so people consequently do not feel the need to consume it because it will surpass their preferred quantity and be expensive. Also, the number of flavors that are available to regular consumers is quite small.

Solution

It will provide more kinds and diverse flavors than usual. Due to its organic production, lower sugar content, and organic preservative, it will be healthful. Various packages in various quantities will be offered at discounted prices based on client demand.

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Mission & Vision

Its mission is to offer flavorful coffee of the finest quality that is prepared naturally, providing you the same experience and taste as the café at the most affordable price.

Its vision is to be the market leader in flavor-infused coffee, offering the healthiest options in a variety of flavors.

Competitive Analysis

Perfetto Coffee

Perfetto has a full flavour with persistent caramelized notes. It is roasted longer to produce a "perfect" and characteristically Italian dark and full-bodied taste. The ideal choice for those who love a bold coffee with caramel tasting notes.

USP - Offering a full-bodied, flavour-rich blend.

Country Beans

Country Bean help you make cafe-like coffee at home by adding a dash of delicious flavour to your favourite cup of joe.

USP - High quality flavoured coffee.

Fix Coffee

FIX Coffee is a  Instant Coffee brand, currently offering 4 delicious flavours - Hazelnut, French Vanilla, Irish Cream & Classic. Made with Arabica beans, handpicked from the estates of Southern India.

USP - Flavoured supper smooth cafe like coffee at home.

Target Audience

16 above

Health-conscious people prefer the good taste.

22-60

  • For IT  sector employees who work continuously at the office, flavored coffee of their favorite choice can freshen their minds.

  • People under a strict budget.

  • Who are very busy with their work and family life.

60 above

Old-age people prefer to taste new flavors but are unable to go outside at restaurants due to their age-related issues.

User Persona
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Keywords 

Warm colorsFlavors, Delicious, Wiped, Bold, OrganicWavy.

Mood Board
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Logo Exploration
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Final Logo
Characteristics Of The Design Elements
  • The font is inspired form the shape of the coffee bean.

  • The chosen font represents the boldness.

  • Signature colors are shades of authentic coffee.

  • Logo colors can be changed according to the colors of different flavors of the coffee.

  • The visual language of the brand contains a stamp of the coffee plant to represent authenticity

Mockups
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